Kibble, wet food, raw and air-dried compared: what changes between them, why water hides the real numbers, and how to compare them fairly.
5 min read · Updated
Dry kibble is about 10% water. Wet food in cans and pouches is often around 75% to 80%. Raw food sits in between, and air-dried or freeze-dried food is closer to kibble. That water changes every number on the label, so a wet food at 8% protein can have more protein than a kibble at 26% once the water is taken out.
To compare them, convert to a dry matter basis. The label guide has a calculator that does it for you.
None of them wins outright. A good kibble beats a poor raw food, and the other way round. What matters most is the same for all four: a named meat near the top, few fillers and no problem additives, and a “complete and balanced” statement if it is the main meal. Many owners mix a kibble with some wet food, which is fine as long as the total stays balanced.
When you scan, pick the matching food type. SnoutScan then compares protein and fat on a dry matter basis, and if the label gives no moisture it uses a typical figure for that type, so different formats are judged on the same footing.
Not automatically. Wet food adds water and is often lower in carbs, while kibble is cheaper and keeps better. Compare the ingredients and the protein on a dry matter basis rather than the format.
Raw meat can carry bacteria such as Salmonella and Listeria that can make dogs and people ill, so it needs careful handling and storage. A home-made raw diet is also easy to get unbalanced. Ask your vet before switching.
Yes. Many owners mix the two. Reduce the amount of each so the total calories stay the same, and make sure at least one of them is a complete and balanced food.
This is a guide to labels, not a substitute for your vet.
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